The Problem
Poor fit is by far the leading reason for product returns.
15 years ago “Size Germany” was the world’s first population-wide survey, using 3D scanners. Over 13,000 people were selected randomly. The Hohenstein Institute used the scan data to create size charts as standard that set a new national benchmark for garment fit. Similar surveys followed eg. in the USA, Korea, China, Japan, and the UK, and numerous brands adopted these standards to update their size charts and improve product fit.
This data is now outdated. Fifteen years of change in nutrition, lifestyle, migration, and demographics are missing. Even worse, the surveys captured only “national averages,” while every brand has its own unique consumer group. The truth is, most brands still don’t know what their customers really look like.
The result: high return rates, frustrated shoppers, and rising costs in eCommerce
This is where the Brand Size Survey comes in.
Our approach is simple: the better a brand knows its customers, the better the brand can optimize its fit.
The Brand Size Survey is a data service that helps fashion companies understand the real body shapes of their consumers. Using 3D body scans and analysis, we create updated size charts and recommendations so garments truly fit the consumers they are made for.
The process is fast, digital, and turnkey: we handle the scanning with a latest generation Bodyloop 3D scanner, process the data in cooperation with our partners, and deliver clear insights for adjusting size tables.
The result: better fit means fewer returns, lower costs, and finally higher margins.
How it works
Request a Demo-
1. Scan your customers
We install the BodyLoop scanner in your stores. It captures 3D body models of your real customers in seconds.
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2. Generate datapoints
Each scan produces accurate 3D-body scans and precise measurements. The data is aggregated and stored on GDPR compliant servers in Germany.
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3. Analyze & Improve
Together with our partners, we turn raw data into insights. You’ll receive actionable recommendations on how to adjust size charts and patterns to better fit your customers.
Benefits
For Brands
- Better Fit – More consumers get garments that truly fit.
- Lower Costs – Returns decrease, saving logistics and processing expenses.
- Higher Revenue – Improved fit drives sales, margins, and loyalty.
- Smarter Control – Manage sub-brands, product segments, and even national sizing with precision.
- Sustainability – Less waste through fewer returns and smarter production.
For Consumers
- Better Fit – Garments match body shapes more accurately.
- Less Effort – Fewer returns mean less time and hassle.
- Higher Satisfaction – Shoppers enjoy a more positive experience.
- More Confidence – Well-fitting garments improve appearance and self-esteem.
Use Cases
The Brand Size Survey provides actionable insights: brands refine their sizing, retailers adapt assortments, and institutions benchmark populations.
- Brands: Implement or refine your sizing system
- Retailers: Understand regional size distributions
- Public institutions like Police and Army: Benchmark body data across populations
The Scanner
This next-generation 3D body scanner delivers fast, accurate, and versatile measurements, built on proven technology and designed for seamless integration.
- Small footprint: just 2.0m × 1.5m and 2.4m high
- Capture time: 1 second
- Measuring: 42 standardized body measurements
- + easily add custom body measurements
- easy and fast to setup and transport: less than 1h
- Scan ID: we create an ID for each consumer, that can later be used for online shopping
- Proven tech: successor to the former global gold standard VITUS scanner from Vitronic
Technical Details
Integration
The Brand Size Survey is easy to integrate into your existing workflow.
- Flexible setup: Run surveys in-store, at events, or through selected customer groups.
- Seamless data flow: Each scan generates a secure dataset that is automatically processed and analyzed.
- API access: Results and insights can be connected to your ERP, PIM, or design tools to support sizing, assortment planning, and production decisions.
Security & Compliance
We treat personal data with the highest standards of protection.
- Anonymized data: Scans are linked to ID numbers only, never personal identifiers.
- Face deletion: Visual identity is removed at the moment of processing.
- EU hosting: All servers are located in Germany, ensuring GDPR compliance.
- Full control: Consent is always obtained, and deletion requests are handled without delay.
Business Impact & KPIs
Accurate body data transforms how you design, produce, and sell to your consumers.
- Lower costs: Eliminate expenses from unnecessary returns
- Smarter size ranges: Identify oversupplied or undersupplied sizes.
- Lower returns: Improved fit means fewer complaints and reduced reverse logistics costs.
- Optimized production: Avoid waste by aligning inventory with real customer distributions.
- Customer satisfaction: Garments that fit build trust, loyalty, and repeat sales.
- Higher margins: Achieved through lower costs and increased efficiency
Pricing & Business Models
We offer flexible models to fit your Brand Size Survey:
- Survey projects: One-off size studies for a brand, collection, or market.
- Annual license: Continuous surveys to track changes across seasons or regions.
- Cost-per-scan: Pay only for the scans you actually use, perfect for pilot projects or variable demand.